NBC UNIVERSAL VETERANS UNIFIED

Veterans Unified is an NBC Universal initiative dedicated to honoring and elevating the stories of America's veterans, bringing visibility to their service, sacrifice, and lives beyond the uniform. It's a cross-platform effort rooted in unity and respect, leveraging the reach of one of the country's largest media companies to shine a light on the veteran community in a meaningful and lasting way.

For this campaign, I designed the logo that served as the foundation for the full toolkit, which was brought to life by New York agency Adolescent. The mark had to carry the weight of the initiative's mission while remaining versatile enough to anchor an entire design system across multiple applications. Getting the logo right meant everything downstream would hold together, and that's exactly where I focused.