WWE Wrestlemania XL
Scope
WWE WrestleMania XL is WWE’s flagship annual live event and one of the biggest spectacles in sports entertainment. Held in 2024, the milestone 40th edition brought together top WWE superstars for championship matches and large-scale productions, supported by major promotional campaigns across broadcast, digital, and high-profile outdoor advertising.
Animating the official WrestleMania XL key art for the promotional campaign required developing high-impact motion that matched the bold and energetic brand style of the WWE. A central part of the project involved creating motion graphics for the iconic Times Square billboard in New York City, where the artwork was adapted specifically for a large-format digital display. By focusing on aggressive pacing and vibrant movement, the campaign assets were transformed into a dynamic experience for one of the world's most visible stages. The final motion assets were optimized and delivered to ensure a seamless, professional look for large-scale outdoor digital signage.