BARMAGEDDON

Barmageddon on USA Network is a celebrity game show set in a lively Nashville bar, where guests compete in outrageous bar games for prizes and bragging rights. The series blends comedy, music culture, and competition, featuring a high-energy atmosphere and celebrity-driven moments.

Animating the Times Square billboard for this project involved bringing key art to life on one of the largest digital displays in New York City. The process required adapting static assets into high-impact motion specifically designed for large-scale outdoor promotion. In addition to the billboard, a custom end page was designed and animated to provide a polished closing graphic for the show. This resulted in the delivery of final assets that were meticulously optimized for both broadcast and large-format digital signage.