TRACKING SANTA: A HULU ABC HOLIDAY SPECIAL
Scope
Tracking Santa: A Hulu + ABC Holiday Special is a live-streamed holiday event that follows Santa’s journey around the world on Christmas Eve. The special blends festive storytelling, real-time updates, and interactive elements to create an engaging viewing experience for families watching the stream across Hulu and ABC platforms.
Designing the full suite of live-stream graphics for the holiday broadcast required establishing a festive visual style that anchored the entire event. The process involved animating all on-screen assets, including overlays, transitions, and informational graphics, to ensure the live format felt polished and dynamic. Every motion design element was created to support the holiday theme while maintaining the technical requirements of a live production. The project concluded with the delivery of a complete set of broadcast-ready assets specifically optimized for streaming across both the Hulu and ABC platforms.